LANHAM, Md., July 17 /PRNewswire/ -- Vocus, Inc., the market leader in online software for corporate communications, today announced that ABB Inc., the U.S. arm of ABB, an $18 billion global electrical power concern based in Zurich, Switzerland, selected Vocus software to help manage its media relations activities in the United States.
The U.S. corporate communications department chose Vocus to help reduce costs and maximize staff efficiency, as part of ABB's "Step Change" program. ABB is a world leader in power and automation technologies, supplying products, systems and services and employing 135,000 people in 100 countries, with approximately 11,000 in the U.S. ABB's communications efforts involve a complex coordination of multiple communication teams across the lines of business. ABB selected Vocus Public Relations to ensure that a consistent and cohesive message is delivered to the press and public and to streamline day- to-day corporate communications operations.
"We selected Vocus Public Relations to improve the distribution of press releases from the communications groups across the U.S.," said Katherine Boettrich, vice president, Communications and Sustainability Affairs, ABB Inc. "Additionally, we are striving to enhance our productivity and save money for the company. Vocus offers us both of those benefits."
Vocus' online software for corporate communications helps organizations deliver consistent corporate messaging, capture and document staff knowledge, manage media needs 24/7, increase positive news coverage and measure results of corporate communications campaigns.
"ABB is a model client for Vocus with its distributed staff, multiple divisions and focus on productivity and cost-savings," said Rick Rudman, president and CEO, Vocus, Inc. "Corporate communications today is being asked to deliver consistent and measurable results that support branding, corporate reputation and public relationships and to achieve these results with operational efficiency. That's what our online software solution is all about."
About Vocus, Inc.
Vocus is a leading provider of online software for corporate communications. Vocus products help thousands of customers plan, execute and measure communications programs for public relations and government relations. In today's increasingly complex communication environment, Vocus software transforms the art of influence into measurable, repeatable business processes delivering improved productivity, decreased costs and demonstrable results. Vocus serves a global customer base that includes FedEx; Gap, Inc.; Allstate; Kemper; Pulte Corp.; American Medical Association; Library of Congress; World Bank and Edelman PR Worldwide. Vocus is a private company headquartered in Lanham, Md., with offices in North America, Europe and Asia. For more information on Vocus, visit http://www.vocus.com/ or call 800.345.5572.
Web site: http://www.vocus.com/